Backoffice automation
Invoices, receivables, inboxes, approvals, reporting, reconciliation, and other recurring admin work where the process is known but still too manual.
Joe Guarna · AI automation for operating businesses
AI systems for work that slows the business down.
I help Australian, New Zealand, and US West Coast businesses turn backoffice workflows, internal AI demos, and executive ambition into useful systems people can trust, operate, and improve.
Fractional agent builder for teams that need more than advice and less than a full internal AI team.
whois.joe
$ bootstrapped founder
→ building include.tools
$ limited hands-on availability
→ taking a small number of client builds where I can stay close to the work
$ operator-grade automation
→ useful when the work needs judgment, implementation, and rollout discipline
Working window
Supporting businesses based anywhere between Perth and California.
UTC+8
Perth / WA
AEST
Melbourne / NZ overlap
PT
SF / LA / Seattle
Current consulting focus.
AI demo hardening
For teams with a Claude, ChatGPT, custom GPT, script, or internal agent demo that works in principle but is not ready for staff, customers, permissions, errors, or daily use.
Executive AI coaching
Calm, practical coaching for business owners and executives who want to understand what AI can change in their business, where it is overhyped, and what to try first.
Implementation handoff
Clear scopes, small prototypes, vendor or developer briefs, and operating notes so the next build step is concrete rather than vague AI strategy.
How I work
Start with one process, not a transformation program.
Find the drag
Pick one workflow with visible time cost, error risk, follow-up pain, or decision bottlenecks.
Separate judgment from plumbing
Keep human decisions explicit, then automate the repeatable surrounding work: collecting, checking, routing, drafting, reminding, and reporting.
Build the next usable version
Move from plan to deployment with your own team, preferred vendors, or a full-service managed agent build when the workflow is worth owning end to end.
Fit
Best fit: owner-led or executive-led operating businesses with 20-500 staff.
Strongest fit when there is a real workflow owner, visible admin drag, and enough urgency to improve the process this quarter.
Less useful when the goal is a broad AI strategy deck, a speculative app idea, or a demo with no operational owner.
Scope request
Tell me what workflow is worth fixing.
A few details are enough to decide whether the next step should be a short call, a diagnostic, a coaching session, or a managed build scope.
Contact
Based in Melbourne. Best for 20-500 person operating businesses across Australia, New Zealand, and US West Coast timezones.
joe@guarna.co